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The Unique Business Expo Show of the year, for the new entrepreneur and established growing local businesses.

20 September 2008 10-am – 4.00 pm The Hove Centre, Hove Town Hall, Norton Road, Hove

Marketing, Press & PR Campaign.

The success of the Business Start-Up and New Business Event will be achieved by a highly effective, targeted marketing and PR campaign.

Our extensive marketing campaign will be targeted at the City of Brighton and Hove and Sussex towns including Worthing, Littlehampton, Eastbourne, Burgess Hill, and Haywards Heath.

Online – The Show has a comprehensive website www.eventshba.co.uk carrying logos, links and information about all exhibitors, sponsors and partners. Our website is continually building daily with exhibitor information and is continually, professionally, optimised for maximum online visibility.

Other online activities have already started with many online event listings and online directories carrying listings and editorial of the event. Hove Business Association are pleased to be working with a number of online partners which include social network advertising, and listings on local websites.

www.citylocal.co.uk/brighton                               

CityLocal Brighton, the Brighton Business Directory & community website providing local people with local information about Brighton & Hove and the surrounding area.

www.facebook.com	www.brightoncentre.co.uk
www.brightonbusiness.co.uk	www.hovefactually.co.uk
www.hangletonfactually.co.uk	www.hoveparkfactually.co.uk

Radio promotion

An intense  2 week Radio campaign is planned for the run up to the event date starting at the beginning of September with local radio station Juice Radio.

Brighton's Juice 107.2 is a locally owned commercial radio service that has been broadcasting to 285,000 people across Brighton Hove and the surrounding area since 1998. During that time they have  delivered successful advertising, sponsorship and promotional opportunities for hundreds of local and national businesses.

www.juicebrighton.com

The Latest magazine

Latest Homes & Latest 7 is Brighton & Hove's most popular and widely read weekly free magazine. Specialising in Property sales and lettings, interiors and property services on one side and a weekly entertainment guide with  features and regular columnists, full listings, TV guide, cars and jobs on the other. This glossy magazine, with a readership in excess of 100,000 weekly, will be carrying information and news about the event. Pick up a copy at retail outlets, news agents, estate agents and supermarkets all over the City and across Sussex.

Call: 01273 818150

Email: marie@thelatest.co.uk

Web: www.thelatest.co.uk

The Argus

The Argus newspaper is the only paid for daily newspaper that covers

the whole of Sussex. Available as far away as the main London train

stations through to Chichester in the west and Hastings in the East, the core distribution area for The Argus is Burgess Hill to Brighton and Worthing to Eastbourne (and everything in between!). 35,000 copies are sold daily with a readership of over 88,000. Regular features include Woman on a Monday, Business on a Tuesday, Jobs on a Thursday and Weekend on a Saturday. The Argus website www.theargus.co.uk is one of the largest in Sussex with over 3million hits a month and just over 300,000 unique users a month.

Advertisements will appear towards the build-up of the event campaign in the daily editions of The Argus. The Argus are supporting the event and are promoting the event on its award winning website."

Contact 01273 544544

www.theargus.co.uk

The Source

For the best in gigs, clubs, culture and listings, The Brighton Source with 15,000 readership  

Call 01273 609090

Email sourceads@gmail.com

www.thesource.co.uk

Newspapers and Magazines – Our campaign has commenced with editorial achieved in both daily and weekly newspapers in and around the Brighton, Hove and Sussex area.

Poster and Flyers - Flyers are now being distributed to key outlets throughout Brighton and Hove and can be picked up at respective Libraries, Brighton and Hove Town Halls and The Brighton and Hove Centres, Nat West and other local banks, Sussex Innovation Centre, Business Link, and other major supporters of the event .  

A range of sized posters have been distributed around hundreds of Brighton and Hove Locations in   targeted locations.

PR Press information - is already, and will be, distributed regularly to relevant media across the City and Sussex to secure editorial and feature coverage of the event.

Networking a network evening has been arranged for all those businesses taking part in the event at The Claremont Hotel, Second Avenue, Hove, 6pm – 8pm with free drinks and canapes for those attending. Invitations will be circulated prior to 17 September, 2008. 

Association Links – Networking through the long established business links with other local City and Sussex Associations coupled with News Releases being continually emailed periodically during the build up of the event.

Please note that the event will be filmed during the day

Press Point - There will be a press facility for local and regional journalists to obtain press releases on the day of those firms exhibiting - this will be based at the event management stand Star Communications – prior to the event, the press may contact info@starcommunications.org for any information required about the event.

Poster Download

Please feel free to download a poster to display the event:

Flyer Download

Please feel free to download a flyer to display the event:

Front

Back

Recent News Release:

Please feel free to download:

Late August News Release

Latest information including exhibitors and seminars/surgeries 

Early July News Release

New Start-ups and established businesses using the event as a platform to offer new services to Sussex 

June News Release

Event being opened by Brighton and Hove City Mayor